Play Video about ADDA Running thumbnail
client

Adidas AG

date

Februar 2019

task
tools
Maxon Cinema 4D
Autodesk Maya
Autodesk Mudbox
Adobe Substance
Redshift
Adobe Aftereffects
additional credits
My main task in this project was to create a type of template in which various sports shoes could be presented in the future - in this first case: running shoes. I achieved the lighting and the look of the scene through floating, futuristic-looking lights, which were later replaced by simple neon tubes. To visually underline the type of sport, I designed the stage on which the product would be presented later on, as a piece of asphalt road. Thanks to the re-usability of the scene, I was able to handle further visualizations of this series with support in animation and shading/texturing of the product by two colleagues. Here you can see a compilation of the five product visualizations produced in this context.
ADIDAS running shoes
The company then changed the type of shoe in a follow-up order. I was able to achieve a very satisfactory and congruent result by replacing the asphalt road with a piece of a football pitch.
ADIDAS running shoes
client

Adidas AG

date

October 2019

task
tools
Maxon Cinema 4D
Autodesk Maya
Autodesk Mudbox
Adobe Substance
Redshift
Adobe Aftereffects
additional credits
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