My main task in this project was to create a type of template in which various sports shoes could be presented in the future - in this first case: running shoes. I achieved the lighting and the look of the scene through floating, futuristic-looking lights, which were later replaced by simple neon tubes. To visually underline the type of sport, I designed the stage on which the product would be presented later on, as a piece of asphalt road. Thanks to the re-usability of the scene, I was able to handle further visualizations of this series with support in animation and shading/texturing of the product by two colleagues. Here you can see a compilation of the five product visualizations produced in this context.
The company then changed the type of shoe in a follow-up order. I was able to achieve a very satisfactory and congruent result by replacing the asphalt road with a piece of a football pitch.