TV commercial animation – Rauch Yippy
TV commercial animation combining hand-drawn toon and CGI elements
This TV commercial animation for Rauch Yippy demonstrates a combination of classic hand-drawn toon animation with CGI elements. The project was produced during my employment at Animoto/Screencraft Entertainment and showcases the integration of traditional 2D animation techniques with digital CGI enhancements for a dynamic television spot.
While the very talented 2d-artists I had the pleasure to work with, handled the animation of all the lovely characters and backgrounds, it was my job to create and match move the drinking bottles onto the 2d footage and of course to take care of the animation and lighting of the pack shot at the end of the clip.
CLIENT
DATE
- 01/01/2013
TOOLS
Autodesk Softimage
TASKS
- AnimationModeling/SculptingShading/LightingTexturingTracking/Matchmoving
CREDITS
Screencraft Entertainment Gmbh
production, 2D animation
