industrial exhibition film – Klüber Lubrication performance & production

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industrial exhibition film – Klüber Lubrication performance & production

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Industrial exhibition film explaining performance and production steps

For the Klüber Lubrication project, the manufacturer of special industrial lubricants commissioned my client to produce a couple of exhibition films with a high level of informational detail. To highlight all the advantages and explain the unique production steps of these specific greases as requested, I created countless assets and produced over eight minutes (12,000 frames) of rendered images as part of the industrial exhibition film.

Elemental set-building

For the setting, the client imagined a bright industrial hall, not quite like it but reminiscent of a modular clean-room. Knowing that there will not be enough time to light every single asset seen in the clips manually, I especially took care to develop a setup consisting of actual visible light sources, that would take care of highlights and interesting reflections on the objects wherever I would place them in the room.

The client was very happy with the result, especially that the colors used, mirrored his corporate identity.

Marathon asset creation…

Over 30 different assets had to be prepared for rendering – that meant shading, texturing, combining, editing and rigging were needed with every asset having its own challenges. A lot of them could fortunately be found and purchased online, but some – like for example the industrial waffle baking machine – had of course be built from scratch.

As a positive side effect though, my 3d asset library grew considerably while working on that project.

…and some fluid simulation on top

Apart from the graphical elements and tracked typo animations done in compositing with Adobe Aftereffects, there were a couple of passages in the supplied storyboard, whose technical realization would make fluid simulation necessary.

I used the fantastic ICE-system of the now unfortunately discontinued software Autodesk Softimage and the great plugin emPolygonizer by Eric Mootz for the surface generation for all the fluid and particle simulations in the clips.

Re-use for automotive sector

Sometime later I was asked to produce two shorter clips as a follow-up order. This time the application area of the special lubricants was in the automotive sector.

Initial investment as a money saver

Thanks to the thoroughly created environment, the set was already qualified for showing off the specific advantages of utilizing the product in the automotive sector, so the available budget could be spent on preparing the commercially available 3d-model of the brand-unspecific car and therefore the clips could be produced in a comparably short amount of time.