AUDI A8L – dealer presentation
Car porn for the big screen
Before this model of a new luxury car got released to market, AUDI wanted to show the dealers what they could expect. They commissioned my client to produce a nearly three-minute-long stylized animation, combining live-action drone footage of the Austrian town Salzburg with full cgi-sequences of the new car to be screened at an event at the company’s own Munich based cinema, equipped with a 5k big screen.
More than an attractive exterior
While my colleagues dealt with the animation and the design of the several stylized backgrounds and environments, I was responsible for cleaning and sorting the supplied CAD-data of the car and for creating realistic materials and textures according to the instructions of the client.
After we were satisfied with how the car looked in the virtual environments, I went to work on animating and lighting the interior shots to show off all this work in juicy glowing detail.
CLIENT
DATE
- 01/11/2016
TOOLS
Maxon Cinema 4D
Autodesk Maya
Autodesk Mudbox
Otoy Octane
TASKS
- Modeling/SculptingRenderingShading/LightingTexturing
CREDITS
Markus Feder
3D & compositing, vfx
Tobias Szabo
3D, animation, compositing
Ronald Clauss
3D, animation, lighting
